Musical Mission Statements

I have said before that managing your social media campaigns can be like a full time job and can eat into precious time that would otherwise be devoted to writing performing or connecting with real people. This article on The DIY Musician Blog entitled “Musical Mission Statements, Sanity & You” says KEEP IT SIMPLE STUPID.

I haven’t formally worked on a mission statement before. What I have done is start a campaign called The Classical Movement, which gives praise to and shines light on the period of hip hop that I find most inspiring and what I fell in love with in the beginning. This is a time period between about 1992 – 1997 during which many of my favorite rappers debuted with their smartest, and powerful material. With The Classical Movement I aim to get back to that wittiness and achieve that raw sound that I loved from that period in time. With my material outside of the realm of The Classical Movement I aim to push the boundaries of hip hop by experimenting with different sounds and genres. I also love the idea of the concept album in hip hop. Having a story line really gives the listener a more complete vision of the artist’s vision and allows the artist to express a bigger and more complete thought. So that’s a long version of my mission statement. Working on shortening that, ha.

———————————————————————————————————————————-

Here is the article from The DIY Musician Blog from CD Baby:

Practicing. Writing. Recording. Booking. Web design. Social media. Videos. Marketing. PR.  Driving yourself mad wondering where to shift your focus? Go back to the basics.

Remember your mission statement!

Don’t have a mission statement? Make one. What would it look like? Here are some examples:

1) We are in it to win it. Fame and riches are our first concern.

2) All music that has come before is dead. We must strive to blaze our own path. Uniqueness!

3) Music is only a part of our balanced lives. We make music in order to have fun and improve our sense of well-being.

4) Music is our way of creating positive change on the planet. Social-consciousness!

5) Mystery is key. We must obscure, evade, and sidestep. Through a sense of enigma, we will forge our true connection with an audience.

Why should you state what your mission is upfront?

1) It will ensure that everyone involved in your band, group, or organization is on the same page. Your goals will be aligned, and that united sense of purpose will inspire your collective work ethic and creativity. If you make music on your own and direct your own career, you should still state your mission to keep yourself in check and better understand your goals. The better you understand yourself, the easier it will be to know how to connect with an audience.

2) For sanity’s sake. DIY artists already have enough on their plates. You can’t do it all. You’re going to have to let some opportunities pass you by. You’re going to have to let some responsibilities slip through the cracks. But which ones? Worrying about this can drive you mad. But by remembering your mission statement you can hold each decision up to that light.

-Chris R. at CD Baby


Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: