Archive for the ‘ Facebook Artist Page ’ Category

Making Moves – Social Network Updates and Future Plans

After using social networks as Trevor the Trash Man for about a year now I have really figured out what works for me, and what doesn’t. I know that I prefer using Facebook’s artist page above all as the landing site for my fans, though Facebook has its limitations in reach. I know that Twitter’s platform provides the best opportunity to reach new fans if I could only figure out how to use it better (I’m not super comfortable with the hashtags, but getting there). I have given up entirely on Myspace, yet I still update it with status updates through other sites. And ReverbNation is a nice hub of operations, but has provided me with few real opportunities even though I have tried some of their paid premium services for a few months now.

There is no substitute for meeting people face to face. You hear that a lot, but it’s really the truth. I am in the process of planning out a series of four shows with Chi Guy and BarrelHouse and every bit of progress we’ve made has come as a result of meeting people in the real world as oppose to on the Internet.

Future Plans

In my opinion, the average hip hop show I go to leaves a lot of room for improvement. For starters, the sound quality is usually off, and that alone has ruined some shows I’ve been to. Do people really like that much bass? I’m also sick of seeing the tired set up of the rapper with the hype man, and 20 of the rapper’s boys just standing around on stage.

Exhibit A: Waka

The better shows I’ve been to have had lights, dancers, entertainment – something visually appealing going on at all times. Incorporating live instruments into the mix at a hip hop show is also something I have long been a fan of. Yeah it’s a little more work, but it makes for a much better concert-going experience.

Exhibit B: The Experiment feat. Mos Def

For my next show (Date TBD) I am putting together a concert with some thought behind it. It will include video art, and a live band (which I am in the process of forming, called The Classical Movement).

As I mentioned in my previous post, I am in the process of putting out my first album as Trevor the Trash Man entitled The Classical Movement. I have an album’s worth of written material ready to be recorded and am learning how to produce so I can put my material on fresh beats rather than recycled old beats.

Also, check out the new Trevor the Trash Man logo. Designed by yours truly on my iPad.

Trevor the Trash Man Logo

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Making Moves 6 – Making a Low Budget Music Video (pt. 1)

This past weekend was a busy one for me. A group of people transformed the living room of my apartment into a music video set and we successfully shot the video for my song “The One Who Got Away.” It’s the third low budget film set I have been a part of in the last two months as my roommate and one of his friends have shot 2 films over that time. Let’s just say that the smell of stale smoke machine air is quite familiar to me now.

It’s a beautiful thing to see it all come together, to see people devote their time and energy to create something bigger than themselves (for free). We rented and borrowed as much as possible, yet still ran up a bit of a tab. Quality has its price. Although the video was in planning for over a month, there were still some unforeseen problems we ran into on the days of the shoot. The problems mostly involved actors (friends) not showing up, and shot setup taking longer than planned. But it helped a lot to write a detailed shot list and schedule.

Photos of the video shoot are up on my facebook page

Making Moves week 5 (pt. 2 – The Nitty Gritty Numbers)

The Nitty Gritty Numbers:

Facebook

  • I now have 120 “likes” on facebook. The rise in likes has slowed lately. I can still get a lot more out of my core group of friends, though. I have only really reached out with a personal message to about 20 people that I knew I could count on. There are many more that would be willing to do something- the initial market I reached out to is by no means saturated.
  • A stat that Facebook just recently calculated for me is my daily post views, which is now up to 637
  • 288 unique visitors look at my page each month

Trevor the Trash Man YouTube Channel

  • People have visited my channel 352 times
  • None of my 3 videos have struck any sort of viral gold – they haven’t reached any further than the original fans I shared them with.

Myspace

  • People have viewed my Myspace profile 338 times
  • Oddly enough, the traffic that was randomly viewing my page has now stopped abruptly. But I haven’t changed anything. The first few weeks I gained at least 100 views per week, yet this past week I had 0 profile views. Go figure.

Twitter

  • I began following a lot more people and that in turn has led to me getting more followers myself. I figure that if I follow hip hop artists I admire and other entertaining tweeters I should be getting followers that are at least interested in hip hop music.
  • I have 15 followers now, and I post new tweets about every other day. I don’t want to flood the channels with too much

ReverbNation

  • After weeks of steadily rising on the ReverbNation charts for hip hop artists in Brooklyn I have leveled out at around 950 (I started at around 6000). I’m not sure if the charts are based on song plays, or the number of fans I have or some combination, but either way it is a reminder that my fan base has stopped growing as fast as in past weeks.
  • My profile has been viewed 588 times, my songs have been played 332 times, and people have used my widgets placed on various pages 180 times. I have 11 songs and 10 photos on my page.

Facebook Introduces New “Modern Messaging System” (pt. 2)

Hypebot posted an update to the story on facebook’s new modern email system earlier today.

I think this new service could elevate the importance of a single message. If Facebook does a good job of making sure users are getting only messages they really care about, then there will be a heightened expectation level when checking your inbox.

As a 22 year old I hardly check my mail box because there’s RARELY anything of importance to me in it. I check my voicemail a little more because maybe just maybe there might be a diamond in the rough. I check my email eagerly multiple times a day because there’s often important messages. And I get most excited about Facebook notifications because 95% of the time it is something interesting about me or someone I care about. If a marketing message was slipped in there every now and then I would be a little pissed but if it happened less than in my email I would still enjoy my fb notifications more.

Here is the follow up story on Hypebot:

image from t3.gstatic.comThe new service, which will debut Monday with an iPhone app and roll out over the next few months, mimics the behavior of teens who are already abandoning conventional email to converse across multiple platforms in short bursts. But Facebook Messaging could also make social music marketing more difficult. Here’s why:

Messages May Be Filtered Out – While a Facebook.com email address is offered, it’s not required. Whatever the source of email, Facebook promises to use “Friends”, “Likes” and other clues to filter email. So a fan who signed up for a band’s email updates, could find their emails automatically shuttled into an “other” folder if they have not also friended the artist on Facebook.

Facebook says that their system will get smarter over time, so that people that aren’t friends on Facebook but communicate often will show up in the stream. How repeated one way communications like email newsletters will be filtered or allowed to pass into the users main stream is unclear

Too Much Of The Same – A major selling point of the Facebook’s system is that it unifies email, SMS, IM and Facebook messaging into a single stream somewhat like Google’s failed Wave. But that means that artist and marketers who automatically post the same updates to multiple channels risk overloading users of Facebook Messaging.

Is There A Solution? – It’s important not to judge a system that no one has used, and its likely that some of Facebook’s new features will actually enhance the artist/fan relationship. But a first look at Facebook Messages should encourage artists and music marketers to step up their friending efforts now to avoid flitering later and to closely monitor future developments.

Facebook Introduces New “Modern Messaging System”

This article comes from Hypebot. I am very excited to see what Facebook does with this system and what it means for artists. Considering that Facebook is quite possibly the best way to reach new fans online, this service could put some space between Facebook and its main rivals Twitter and Myspace.

The full article:

image from www.hypebot.com(Updated) During a press conference today Facebook announced a new “modern  messaging system” that combines email, text messaging, instant messages and Facebook messaging into a single stream that founder Mark Zuckerberg says goes “beyond email”. Users can get an @facebook.com email address, but it is not an essential component of the system and can continue to use their current email address.

Citing how teens are already moving away from email as “too slow” and towards text messages and IM,  Facebook designed the new product to both serve their needs and those of more traditional email users. Most of the features will roll out over the next few months and are for now invite only.Zuckerberg broke the new product into three main components: seamless messaging, a stored conversation history and an integrated social inbox.


Making Moves Week 3 (pt. 2)

This week I focused on expanding upon the initial fan base I built during my first two weeks, and keeping my name on peoples’ minds by maintaining a steady flow of material. I’m planning a major music video project for “The One Who Got Away,” which is scheduled to shoot in a month. Props to Emmett Adler for directing the project, he’s got production team of film majors from BU helping out with the video. I’m hyped.

I’m also organizing a promotional campaign around my mixtape and album coming out in the next months. I’ve asked an old friend from Chicago who is skilled with Photoshop to design the material for the campaign. I’m planning on taking 50-60 photos this week and hope to have videos as well, all with a political theme around me running for Trash Man of Brooklyn.

Key moves:

Facebook Artist Page

  • My artist page has become the place where I acquire new fans and where I direct people I meet outside of facebook. Thanks to ReverbNation’s Band Profile app I have an easy and customizable way for fans to listen to music, and see photos, and videos. At the same time, it’s on facebook where everyone already has a profile (unlike ReverbNation, Myspace or Twitter).
  • The “like” button is very effective because people are making an effort to follow you and share it with their friends, yet they don’t have to go too far out of their way to click that they “like” an artist. It is much more meaningful than a Myspace friend or a Twitter follower to me.

Myspace

  • I use Myspace as a place to stream my music through my ReverbNation player, and view my feed. Other than that there is a lot of open space left over to promote my music, etc. I placed a banner linking back to my ReverbNation site, and I placed an ad for Headliner.fm that earns me band bucks to spend on promotions.

ReverbNation

  • I have been working on building up a solid email list, but for so many people I have as contacts on fb or elsewhere I don’t actually have their email addresses. Right now my list includes 40.
  • Networking with other artists on Reverb has been cool. Because I can listen to artists in NY who are at a similar chart position I feel like a few collabo’s may come out of this.

As for Twitter, I’ve kind of neglected it. No disrespect to Twitter, I’m just not as familiar with it, so I have been putting it off. I am definitely looking to get more tweetery going in the future though.

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