Posts Tagged ‘ Lil Wayne ’

Making Moves – Promoting a YouTube Video

I recently posted my most successful YouTube video. Although it hasn’t blown up and been a gigantic viral success, it’s my first video to reach outside of my circle of core fans. In its first four days of being up it has received 160 views and I’m working hard to get more each day.

It has become a core part of hip hop to release free material, oftentimes using instrumentals from popular songs, to promote your own material. So I picked a song that was released last week by Lil Wayne called “6 Foot 7 Foot” that I could tell right off the bat would become a big hit. It’s produced by Bangladesh, the same producer that did “A Millie” with Wayne on The Carter III.

I made the video using iMovie, which came with my MacBook, and photos from my live shows and music video shoots. Using the editing tools available on YouTube and iMovie I added lyrics to the video in the form of blurbs coming out of my mouth, I added title screens to the beginning and end of the vid, and I made it look like I was moving to the music by aligning the pictures to go with the beat.

Some key pointers on how to post a successful YouTube vid and promote it:

1. Keep it short, sweet and entertaining. My video is 1:18 in total and in that time I showcase my lyrics, get my name out there, and link to my other music.

2. Relate your promotional video to something that people are already interested in. Lil Wayne has a huge following already established, so when he releases new material people are going to want to listen to it and talk about it. If you can find the sites where people are talking about related topics and showcase your video there, you might strike a cord with another artist’s fans. For example, I posted my video on http://www.lilwaynehq.com, where there are thousands of people discussing Wayne in very active forums. After one day I got over 30 independent views from that site alone.

3. Get familiar with YouTube’s editing tools. I can’t believe how much extra work you can do after you upload footage to youtube. You can add annotations, add links to your other material and have it all streamlined right into your video.

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Lil’ Wayne Fathead: Out-of-the-box Merch Idea

Here’s an example of an out-of-the-box merchandise idea that is sure to make Lil’ Wayne at least a few thousand dollars. Not all of us have enough die-hard fans to make money off of a fathead of ourselves, but there is a lesson here that we can all take away: LISTEN TO YOUR FANS! If someone tells you they like a logo of yours, put it on a shirt. Keep your ear to the streets by engaging fans as much as possible.
Posted on Digital Music News today:
Merch Will Never Be the Same: Introducing the Lil Wayne Fathead…
Thursday, November 04, 2010

(#musicindustry, #rap) Who says athletes get the most visible and outlandish merch?  Maybe artists deserve more t-shirts and caps, and who other than Lil Wayne to lead them to the promise land (from prison)?

Actually, several artists already have Fatheads, and fans can even grab wildly-oversized album covers. ┬áBut according to details shared with Digital Music News this morning, Weezy now has an oversized Fathead to his name, thanks to popular fan demand. “We just kept getting bombarded by Weezy fans demanding that we release his Fathead immediately, so we caved and his Fathead is officially free,” a Fathead spokesperson relayed from Riker’s Island.

Those wanting a ridiculously large Lil Wayne can simply go to fathead.com, and enter code ‘LILFREE’ to get free shipping (the rest will cost you).

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