Posts Tagged ‘ Twitter ’

Making Moves week 5 (pt. 2 – The Nitty Gritty Numbers)

The Nitty Gritty Numbers:

Facebook

  • I now have 120 “likes” on facebook. The rise in likes has slowed lately. I can still get a lot more out of my core group of friends, though. I have only really reached out with a personal message to about 20 people that I knew I could count on. There are many more that would be willing to do something- the initial market I reached out to is by no means saturated.
  • A stat that Facebook just recently calculated for me is my daily post views, which is now up to 637
  • 288 unique visitors look at my page each month

Trevor the Trash Man YouTube Channel

  • People have visited my channel 352 times
  • None of my 3 videos have struck any sort of viral gold – they haven’t reached any further than the original fans I shared them with.

Myspace

  • People have viewed my Myspace profile 338 times
  • Oddly enough, the traffic that was randomly viewing my page has now stopped abruptly. But I haven’t changed anything. The first few weeks I gained at least 100 views per week, yet this past week I had 0 profile views. Go figure.

Twitter

  • I began following a lot more people and that in turn has led to me getting more followers myself. I figure that if I follow hip hop artists I admire and other entertaining tweeters I should be getting followers that are at least interested in hip hop music.
  • I have 15 followers now, and I post new tweets about every other day. I don’t want to flood the channels with too much

ReverbNation

  • After weeks of steadily rising on the ReverbNation charts for hip hop artists in Brooklyn I have leveled out at around 950 (I started at around 6000). I’m not sure if the charts are based on song plays, or the number of fans I have or some combination, but either way it is a reminder that my fan base has stopped growing as fast as in past weeks.
  • My profile has been viewed 588 times, my songs have been played 332 times, and people have used my widgets placed on various pages 180 times. I have 11 songs and 10 photos on my page.
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Facebook Introduces New “Modern Messaging System”

This article comes from Hypebot. I am very excited to see what Facebook does with this system and what it means for artists. Considering that Facebook is quite possibly the best way to reach new fans online, this service could put some space between Facebook and its main rivals Twitter and Myspace.

The full article:

image from www.hypebot.com(Updated) During a press conference today Facebook announced a new “modern  messaging system” that combines email, text messaging, instant messages and Facebook messaging into a single stream that founder Mark Zuckerberg says goes “beyond email”. Users can get an @facebook.com email address, but it is not an essential component of the system and can continue to use their current email address.

Citing how teens are already moving away from email as “too slow” and towards text messages and IM,  Facebook designed the new product to both serve their needs and those of more traditional email users. Most of the features will roll out over the next few months and are for now invite only.Zuckerberg broke the new product into three main components: seamless messaging, a stored conversation history and an integrated social inbox.


Making Moves Week 3 (pt. 2)

This week I focused on expanding upon the initial fan base I built during my first two weeks, and keeping my name on peoples’ minds by maintaining a steady flow of material. I’m planning a major music video project for “The One Who Got Away,” which is scheduled to shoot in a month. Props to Emmett Adler for directing the project, he’s got production team of film majors from BU helping out with the video. I’m hyped.

I’m also organizing a promotional campaign around my mixtape and album coming out in the next months. I’ve asked an old friend from Chicago who is skilled with Photoshop to design the material for the campaign. I’m planning on taking 50-60 photos this week and hope to have videos as well, all with a political theme around me running for Trash Man of Brooklyn.

Key moves:

Facebook Artist Page

  • My artist page has become the place where I acquire new fans and where I direct people I meet outside of facebook. Thanks to ReverbNation’s Band Profile app I have an easy and customizable way for fans to listen to music, and see photos, and videos. At the same time, it’s on facebook where everyone already has a profile (unlike ReverbNation, Myspace or Twitter).
  • The “like” button is very effective because people are making an effort to follow you and share it with their friends, yet they don’t have to go too far out of their way to click that they “like” an artist. It is much more meaningful than a Myspace friend or a Twitter follower to me.

Myspace

  • I use Myspace as a place to stream my music through my ReverbNation player, and view my feed. Other than that there is a lot of open space left over to promote my music, etc. I placed a banner linking back to my ReverbNation site, and I placed an ad for Headliner.fm that earns me band bucks to spend on promotions.

ReverbNation

  • I have been working on building up a solid email list, but for so many people I have as contacts on fb or elsewhere I don’t actually have their email addresses. Right now my list includes 40.
  • Networking with other artists on Reverb has been cool. Because I can listen to artists in NY who are at a similar chart position I feel like a few collabo’s may come out of this.

As for Twitter, I’ve kind of neglected it. No disrespect to Twitter, I’m just not as familiar with it, so I have been putting it off. I am definitely looking to get more tweetery going in the future though.

5 Ways to Reach New Fans Using Headliner.fm

This is an article from CD Baby’s DIY Musician blog. CD Baby is a leading online distributor for independent musicians. More on CD Baby in the future. Here’s a link to the story.

Headliner.fm is a music website where bands reach new fans by trading recommendations. From big budget major label acts like Travie McCoy and One Republic to indie musicians gigging in DIY venues, bands of every conceivable genre are using Headliner.fm to reach new fans. Since Headliner.fm launched in February of 2009, over 26,000 bands and artists have registered for the service. Why have bands flocked to Headliner? Headliner’s service is unique. Many sites offer bands opportunities to upload their music and slowly gain fans, but only Headliner offers users the ability to reach the fans of thousands of other bands in real-time.

Check out the TOP FIVE WAYS TO Reach new fans on Twitter, Facebook and MySpace using Headliner.fm.

1) Reach new fans: Bands and Artists with accounts on Headliner.fm have a combined fan base of over 88 million music fans. Every day more than 3 million music fans are reached by messages via Headliner.fm. Get started by signing up for Headliner and creating promotions. Send your promotions to bands on Headliner whose fans you think will like your music. Those bands will see your promotion and, if they like it, send it on to their fans via Twitter, Facebook and Myspace as a recommendation to their fans.

2) Build a list of Artists who like your music: As you use Headliner, you’ll start to connect with artists who like your music and who are comfortable recommending your music to their fans. Keep a list of these artists, so you can run promotions with high acceptance rates and reach fans who will like your music. With a pro account on Headliner, you can rerun successful promotions with a single click, so doubling up on successful campaigns is just a button away

3)Create A Contest: Running contests is a great way for small bands to make big waves. Fans love contests, and Headliner.fm is a great platform to set them up. Choose a small to midsized prize, perhaps a t-shirt or poster, and send out a message that gives fans an opportunity to win that prize by promoting your music. Something simple like: “Retweet this to win a t-shirt signed by (your band’s name)”. Then insert a link to your music in the message, and send it out. A pro account on Headliner will let you keep track of how many retweets your promotion has received.

4) Promote a video: Social media isn’t about selling; it’s about communicating. Promoting a video through Headliner.fm is a great way to communicate with new fans online and to build awareness about your music. Nationally touring acts like Travie McCoy and fun. have used Headliner to drive thousands of viewers to their Youtube pages, and you can do the same with a small effort. Just set up a simple promotion; insert a link to your newest video, and send it out to some bands. Headliner will keep track of the results, so you know exactly how many fans you have reached.
5)Earn Band Bucks: Band Bucks are the virtual currency that powers Headliner.fm’s economy. When you create a promotion on Headliner.fm, it has a cost in Band Bucks. Creating promotions on Headliner can burn through your Band Buck supply, but luckily there a few easy ways to get them back. You can earn Band Bucks by accepting promotions. Everytime you recommend another artist to your fans through Headliner.fm, you will receive a share of Band Bucks based on the number of fans you have. You can also earn Band Bucks by inviting other bands to join Headliner.fm. Everytime a band you invite to the system joins, you’ll earn 10 Band Bucks for every fan they have.

Headliner sounds tight I’m definitely going to check it out. I’ll let you know how it is…

Making Moves Week 1 (10/21-10/24)

This is the first “Making Moves” post for the Chi Guy Entertainment Blog. In this section I will try to document everything I do on a week by week by week basis to expand my fan base and start making money as an artist. I will include all of the products and services I use, which equipment I use and track how much money I spend along the way. I aim to blaze a path to hip hop success and leave breadcrumbs along the trail for others to follow. Eventually I hope to get others to document their paths and create a rich resource that can be used by others who are in the same boat as I was for a long time: clueless about what to do with their music.

This week involved a lot of registrations, media uploads and typing.

I first set up a separate email account on gmail to keep all of my music related stuff in one place so that I can start to build an address book of fans to send music and other info to.

Over my solo career (the past 4 years) I have kept only a Myspace page at myspace.com/beantownconnection. Yeah, I know. It’s embarrassing considering the tools that have been available to me over that time, but everything was happening so fast with advancements in social media and, honestly, I was just being lazy. But it feels great to be attacking all the social media with a fresh approach.

Since 9/18/2006 (when I started my myspace page) I have racked up a whopping 3911 profile views, 265 friends, and 5192 total plays. Chump change baby. That’s enough of an audience that I don’t want to say goodbye to them when I start a new page. But at the same time it’s not a big enough audience that it will hold me back from having a fresh start. And I have a feeling that most of these plays came from a smaller group of core fans (than the 265 friends) that will follow my music wherever it goes.

Myspace is undergoing a major overhaul of its music site by adding a number of tools for artists, acquiring companies and becoming more open and interconnected with the rest of the web. But I really don’t know if I have time to update a Myspace full time and do all the rest of my social media. I am also a bit spiteful after years of artist neglect from Myspace, and the confusing layouts and all that. I’ve decided that I will keep a Myspace, but devote a lot less time to it. I can do this by updating it automatically through other sites like Reverbnation, Youtube and Twitter. This is my new Myspace page: myspace.com/trevorthetrashman

My base of operations will be my Reverbnation page, and I will use a YouTube channel, Twitter and a Facebook artist page for most of my promotion. I also have plans to use Ustream, street teams, and am looking into paid advertisements on fb or Twitter.

I chose Reverbnation because I feel that it offers the most complete package. The amount of customization that I can do on my page with all the different widgets available is crazy. I can set up a personalized store for my music, post an interactive calendar, update my status to Twitter, Facebook, and Myspace, and view all kinds of stats about who my fans are and where they come from. They just recently added a service that places your music on a whole slew of online retailers like iTunes, Spotify, Amazon MP3 Store, etc. for only $34.95/year! I’m not sure if that makes more sense than CDbaby but it sounds pretty damn affordable.

Twitter was a no-brainer. It will allow me to maintain an ongoing interaction with fans. It is easy to set up. Here is a link to my Twitter.

I have a lot of friends from my college and high school years that are already on my Facebook. Having that solid base will make it easier to get an initial following for my artist page. To set up a facebook artist page, sign out of your Facebook account. Then at the bottom of the page when you try to sign back in there will be an option to “create a page” for a celebrity, band or business. Facebook then takes you through the steps of starting your fan page, uploading material and suggesting the page to people. One of the last steps is an option to connect to Twitter which I did. Here is my Facebook artist page.

These were some very basic, yet very necessary moves to make as a beginning artist. More complex moves to come.

How To Post A Perfect Press Kit on Your Website

This is an article originally from Musicthinktank.com by ARIEL HYATT

I’m often amazed when I go to an artist’s website, and I look around, and I’m trying to find basic press information and I can’t.

It seems that in the age of Twitter, Facebook, and Facebook Fan pages, and constantly focusing on your two-way conversations, we’ve forgotten the important basics.

This is a revised excerpt from my book, Music Success in Nine Weeks, (which, btw 65 artists are blogging their way through I’m proud to say) and it talks about an asset that no matter what we all face with new digital solutions, new platforms and apps that we’re going to be forced to learn, we should always remember: Your press kit.

It’s up to you to post your press information clearly and succinctly, so that you’re easy to find and write about. Posting an accessible press kit to share with journalists and new media makers( bloggers, podcasters, etc.)  is good common sense.

Editors need access to your information quickly, because they are constantly under deadline.  If you do not make it easy for them to get your information from your site, they may move onto another one of the 50 artists that are playing in their town that same week.

1.  YOUR MUSIC – ALBUM OR LIVE TRACKS

Make sure you have some music available at your website or a very obvious link to your MySpace page where people can hear the music instantly.  Many newspapers are now including online listings where they include MP3s of artists coming to town, so make it easy for them to grab the tracks to add to their own sites – this is additional excellent exposure for you.

2.  YOUR BIOGRAPHY – MUST INCLUDE YOUR PITCH

Make sure you have a short, succinct bio that can be easily located on your site, in addition to the long form one, the blogs and all of the opinions from each band member – which are fun for your fans but not for music writers who will be looking to get quick information.  Make sure this bio can be easily cut-and-pasted so writers can drop it into a preview or a column.

CREATE A SHORT VERSION FOR THE CALENDAR EDITOR

Make sure you add your PITCH /USP (Unique Selling Point) as a stand-alone portion to your bio that sums up your sound for calendar editors.  It should be no more than 10 words.

TIP: Post 3 versions of your bios

1. Long Form

2. In 50 Words

3. In 1 sentence (10 words or less)

TIP:  MAKE SURE THE BIO CAN BE EASILY CUT-AND-PASTED!

Do NOT have your bio in Flash format; make sure that editors can easily cut and paste it right off of your site.

3.  YOUR PHOTOS – MAKE THEM EASY TO FIND AND

DOWNLOAD

Thumbnails are great for quick and easy loading but are detrimental for use in newspapers.  You should always have a few downloadable photos on your site in at least 300 dpi / jpg format.

TIP: Create an easy-to-see link that says “click here for a hi res / low res jpg.” That way photo editors can get to them easily.  When the photos are downloaded; make sure they are properly named with your name or your band’s name, so that photo editors can find them in folders and on messy desktops!

TIP: Remember to change your photos a few times a year – so if you play the same markets over and over, you can give the media multiple options for covering you.

TIP: Put the band members’ names from left to right (l-r) under the band photo to give journalists a point of reference.  (Many publications publish photos with all band members’ names from left to right to save the writers the trouble of having to ask for the names.)

4.  INCLUDE YOUR ALBUM COVER & ADDITIONAL ARTWORK

You also want to make sure you include your cover art in both hi res and lo res (jpg format).  This way if your CD is being reviewed, the reviewer can download the artwork to add to the review.  If you have additional assets like band logos or graphics add them here as well.

5.  INCLUDE PRESS CLIPS OR FAN TESTIMONIALS IF YOU HAVE THEM

What you say about you is one thing…. However: What others say about you is trusted in a different way.  So, if you have articles that were written about you or great quotes to add from fans – do it!  (if you don’t just ask your fans to contribute to your site – they will be happy to do so)

FINAL TIP: Sonicbids is a fabulous place to build and maintain a perfect press kit and you won’t need a web designer to help you – so build your perfect press kit there, link to it and VOILA!

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